Growkin services
In the News — Urban Roots in the Spotlight
At Urban Roots Digital Farming LLP, we’re redefining the way people think about farming.
Our innovative model — blending automation, sustainability, and community — has been featured across major media platforms for its impact, originality, and purpose-driven innovation.
As a next-generation agri-tech startup, we’re honored to be recognized for our mission to make farming accessible, transparent, and digital for everyone.
“Digital Farms: The New Age of Urban Agriculture” — The Dogra Times
In this feature, The Dogra Times explores how Urban Digital Farming LLP is transforming agriculture for the digital generation.
The article highlights how the platform allows anyone — from professionals to students — to adopt a real farm plot digitally, select crops, and receive live updates through the Urban Digital app.
The publication praised the initiative as “a revolutionary concept that reconnects modern citizens with their natural roots while empowering farmers with stable income and smart tools.”
“Urban Digital Farming is not just another agri-tech startup — it’s a social movement that makes farming a shared digital experience.”
— The Dogra Times, Feature Article, 2024
Founder in Focus — Paresh Rohan
From automation engineer to green innovator, Paresh’s story continues to inspire professionals and entrepreneurs worldwide.
His vision — to use automation not for machines, but for meaningful human connection — is now shaping how India views agriculture in the digital era.
Paresh regularly features in industry discussions and sustainability panels, advocating for the integration of IoT, AI, and clean technology in agriculture.
“Innovation becomes powerful only when it brings people back to purpose.”
— Paresh Rohan, Urban Digital Farming LLP
